Anna-Marie Ortiz, a 30-year-old entrepreneur from the US, has transformed her cleaning business in just over a year Cool Aunt Cleaners, from a side hustle into a thriving company projected to generate over $100,000 (more than Rs 84 lakh) in revenue by 2024. However, Ortiz’s journey has not been easy; it has involved financial risks, personal sacrifices, and invaluable lessons learned along the way.
“In the beginning, I had no idea how it was going to go. But you keep going because you believe in what you’re building,” she told CNBC Make It. Ortiz launched Cool Aunt Cleaners in July 2023, using her last $2,000 (Rs 1.68 lakh) in savings.
Initially, Ortiz ran her business part-time, but as demand increased, she committed to it full-time by November 2023. Since then, her average monthly revenue has reached $10,000 (Rs 8.4 lakh). The journey hasn’t been easy; it required strategic adjustments, including reducing her workforce to manage costs.
Growing up in a financially struggling household in Wichita, Kansas, Ortiz learned the value of hard work from an early age. “Growing up, money was definitely tight. I’ve been poor my whole life,” Ortiz said.
As the daughter of young parents who later divorced, Ortiz faced the challenges of living paycheck to paycheck. A move from Wichita to a rural farm town further isolated her, but the chores on the family farm instilled a strong work ethic that she credits for her current success.
Ortiz’s journey into entrepreneurship began in 2020 when she opened a plant shop, but she was forced to close it due to the COVID-19 pandemic. Despite its failure, she gained valuable insights into operational costs and the importance of flexibility. Reflecting on that experience, Ortiz admitted that she realised that she had selfish tendencies; she had a vision and wanted things done how she wanted them to be.
In contrast, Cool Aunt Cleaners’ startup costs were minimal. With her last $2,000, Ortiz invested in essential supplies, a website, and branding. To avoid online advertising expenses, she targeted local neighbourhoods using flyers and business cards, leveraging her fintech and sales experience to create a business model that resonated with younger professionals.
Running a cleaning business brought unexpected challenges. Ortiz discovered that flat-rate pricing could backfire, particularly in affluent neighbourhoods. “I quickly learned that just because you’re in a higher income neighbourhood or a bigger house, that doesn’t mean that you’re making more money,” she noted.
Despite facing financial hurdles, including $14,000 in debt after relocating to Portland, Ortiz reduced her credit card debt to around $5,000 by August.
Currently, Ortiz’s company maintains a steady client base of about 15 to 20 recurring customers, handling up to 10 cleanings per week. She pays herself an annual salary of around $29,000, valuing the autonomy of entrepreneurship over her previous corporate salary of $60,000. Looking ahead, Ortiz plans to expand Cool Aunt Cleaners into new markets, aiming to hire six more employees and explore digital advertising to fuel growth.
mantap dengan melimpahkan profit optimum
Informasi mengenai KING SLOT, Segera Daftar Bersama king selot terbaik dan terpercaya no satu di Indonesia. Boleh mendaftar melalui sini king slot serta memberikan hasil kembali yang paling tinggi saat sekarang ini hanyalah KING SLOT paling gacor, gilak dan gaco saat sekarang di Indonesia melalui program return tinggi di kingselot serta pg king slot
soda96 permainan paling top dan garansi imbal balik hasil besar bersama https://soda96.com/
sparta88 permainan paling top dan garansi imbal balik hasil besar bersama https://sparta88.biz/
sugesbola88 permainan paling top dan garansi imbal balik hasil besar bersama https://sugesbola88.org/
tektok7777 permainan paling top dan garansi imbal balik hasil besar bersama https://tektok7777.com/
tektok88 permainan paling top dan garansi imbal balik hasil besar bersama https://tektok88.biz/
toinktoto88 permainan paling top dan garansi imbal balik hasil besar bersama https://toinktoto88.com/
tokek888slot permainan paling top dan garansi imbal balik hasil besar bersama https://tokek888slot.com/
topslot888 permainan paling top dan garansi imbal balik hasil besar bersama https://topslot888.biz/
tuanslot888 permainan paling top dan garansi imbal balik hasil besar bersama https://tuanslot888.club/
uang88 permainan paling top dan garansi imbal balik hasil besar bersama https://uang88.biz/
uang8888 permainan paling top dan garansi imbal balik hasil besar bersama https://uang8888.com/
userslot88 permainan paling top dan garansi imbal balik hasil besar bersama https://userslot88.info/
uus88 permainan paling top dan garansi imbal balik hasil besar bersama https://uus88.biz/
waslot88 permainan paling top dan garansi imbal balik hasil besar bersama https://waslot88.asia/
wayantogel88 permainan paling top dan garansi imbal balik hasil besar bersama https://wayantogel88.com/
zona666 permainan paling top dan garansi imbal balik hasil besar bersama https://zona666.biz/
zona88 permainan paling top dan garansi imbal balik hasil besar bersama https://zona88.biz/
slot96 permainan paling top dan garansi imbal balik hasil besar bersama https://slot96.biz/
arjuna69 permainan paling top dan garansi imbal balik hasil besar bersama https://arjuna69.com/
hqtoto88 permainan paling top dan garansi imbal balik hasil besar bersama https://hqtoto88.com/
bangshun88 permainan paling top dan garansi imbal balik hasil besar bersama https://bangshun88.com/
btc999 permainan paling top dan garansi imbal balik hasil besar bersama https://btc999.org/
supraslot888 permainan paling top dan garansi imbal balik hasil besar bersama https://supraslot888.net/
sortoto88 permainan paling top dan garansi imbal balik hasil besar bersama https://sortoto88.net/
logamtoto88 permainan paling top dan garansi imbal balik hasil besar bersama https://logamtoto88.net/
goslot777 permainan paling top dan garansi imbal balik hasil besar bersama https://goslot777.info/
gebyar88 permainan paling top dan garansi imbal balik hasil besar bersama https://gebyar88.biz/
botak88 permainan paling top dan garansi imbal balik hasil besar bersama https://botak88.biz/
ibis88 permainan paling top dan garansi imbal balik hasil besar bersama https://ibis88.asia/
autobot777slot permainan paling top dan garansi imbal balik hasil besar bersama https://autobot777slot.com/
jwmarriott88 permainan paling top dan garansi imbal balik hasil besar bersama https://jwmarriott88.com/
reddoorz88 permainan paling top dan garansi imbal balik hasil besar bersama https://reddoorz88.com/
hotelharris88 permainan paling top dan garansi imbal balik hasil besar bersama https://hotelharris88.com/
novotel88 permainan paling top dan garansi imbal balik hasil besar bersama https://novotel88.com/
orientalplay88 permainan paling top dan garansi imbal balik hasil besar bersama https://orientalplay88.com/
oyo88 permainan paling top dan garansi imbal balik hasil besar bersama https://oyo88.live/
agoda88 permainan paling top dan garansi imbal balik hasil besar bersama https://agoda88.asia/
tiket88 permainan paling top dan garansi imbal balik hasil besar bersama https://tiket88.asia/
santika88 permainan paling top dan garansi imbal balik hasil besar bersama https://santika88.org/
grandaston88 permainan paling top dan garansi imbal balik hasil besar bersama https://grandaston88.com/
booking88 permainan paling top dan garansi imbal balik hasil besar bersama https://booking88.org/
grandmercure88 permainan paling top dan garansi imbal balik hasil besar bersama https://grandmercure88.com/
tripadvisor88 permainan paling top dan garansi imbal balik hasil besar bersama https://tripadvisor88.com/
hotelmulia88 permainan paling top dan garansi imbal balik hasil besar bersama https://hotelmulia88.com/
aryaduta88 permainan paling top dan garansi imbal balik hasil besar bersama https://aryaduta88.com/
shangrila88 permainan paling top dan garansi imbal balik hasil besar bersama https://shangrila88.com/
holidayinn88 permainan paling top dan garansi imbal balik hasil besar bersama https://holidayinn88.com/
antam88 permainan paling top dan garansi imbal balik hasil besar bersama https://antam88.info/
