Bitcoin is the original cryptocurrency and remains the most popular crypto coin on the market, with a market capitalization of over $1.1 trillion. Like other cryptocurrencies, Bitcoin is vulnerable to extreme volatility and sudden price fluctuations. As of 9 a.m. Eastern time today, the price of Bitcoin (1 BTC) is $91,267.50, a difference of +1.93% from yesterday.
| Bitcoin price | Percentage change | |
|---|---|---|
| Price of Bitcoin yesterday | $89,501.94 | +1.93% |
| Price of Bitcoin 1 month ago | $68,425.40 | +25.03% |
| Price of Bitcoin 1 year ago | $37,469.60 | +58.95% |
| Price of Bitcoin yesterday | |
|---|---|
| $89,501.94 | |
| +1.93% | |
| Price of Bitcoin 1 month ago | |
| $68,425.40 | |
| +25.03% | |
| Price of Bitcoin 1 year ago | |
| $37,469.60 | |
| +58.95% |
Although Bitcoin was originally envisioned as a technology for payments, today most people consider it to be an investment asset—something to save in a Bitcoin IRA, for example.
As a decentralized, digital asset, Bitcoin is a popular investment choice for people who want to add alternative assets to their portfolios. Many find cryptocurrency appealing as a hedge against inflation or as a great way to get diversification. Bitcoin has experienced astronomical growth and has outpaced recent gains on major stock market indices, making it an attractive alternative.
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Historical price of Bitcoin
Compared to blue chip stocks like Pfizer, Nike, or Nestle, Bitcoin is quite young. It was launched in 2009, and its price has skyrocketed.
In 2010, Laszlo Hanyecz, a software developer and an early believer in Bitcoin’s value, famously paid 10,000 Bitcoins for pizza. Today, those coins would be worth over $580 million.
Since then, Bitcoin’s price has continued to climb. At the beginning of 2024, its price was $44,187. By March 2024, its price reached its highest level ever, surpassing $73,079.
“The potential benefits of investing in crypto are potentially higher returns than a more traditional stock and bond portfolio may yield on its own,” said Drew Feutz, a certified financial planner (CFP) with Migration Wealth Management.
However, Bitcoin often experiences price fluctuations and dips. As of September 2024, its price had dropped to about $58,000.
What factors impact the price of Bitcoin?
Bitcoin’s prices rise and fall for a variety of reasons. While the price of stocks can fluctuate based on company performance or industry news, Bitcoin is affected by other factors:
- Bitcoin use: When a major company announces that it will begin accepting Bitcoin as a payment method, Bitcoin’s price tends to increase. In the past, Bitcoin’s price has increased significantly after companies Tesla, Ferrari, and Dell announced Bitcoin as an acceptable payment method.
- Economic conditions: Generally, Bitcoin isn’t affected as much by inflation or interest rate changes as stocks. However, cryptocurrencies usually perform well when the economy is in good shape. When people are relatively comfortable and feel confident in their financial stability, they’re more willing to invest in alternative assets. When the economy is in decline, people take fewer risks and may decrease how much they invest in Bitcoin and other cryptocurrencies.
- Regulatory activity: Because cryptocurrency is so new, regulations haven’t kept up. As the government outlines new laws and regulations, investors may become more wary of Bitcoin.
How to invest in Bitcoin
Investing in Bitcoin can take different forms.
Purchase Bitcoin through a crypto exchange
One of the most common ways to invest in cryptocurrency is by buying Bitcoin directly. This involves setting up an account with a cryptocurrency exchange, linking it to your bank account, and using your funds to purchase Bitcoin.
Open a Bitcoin IRA account
An alternative method to invest in Bitcoin is through a Bitcoin IRA. This is a tax-advantaged retirement account that allows investments in Bitcoin and other cryptocurrencies. Bitcoin IRAs offer the same tax benefits and contribution limits as traditional or Roth IRAs but with the added option of investing in alternative assets.
Cryptocurrency ETFs
A newer avenue for Bitcoin investment is through cryptocurrency exchange-traded funds (ETFs). While you don’t own Bitcoin directly with these ETFs, their performance mirrors that of Bitcoin.
Crypto ETFs allow for buying and selling shares via an investment brokerage account, eliminating the need for cryptocurrency storage or opening a separate crypto exchange account.
Invest in cryptocurrency-related stocks
For those hesitant about direct Bitcoin investment, consider investing in cryptocurrency-focused stocks. Options include publicly traded crypto exchanges, tech companies, and payment processors. These firms may use Bitcoin or incorporate it into their operations, allowing you to indirectly benefit from Bitcoin’s performance.
Is it a good time to invest in Bitcoin?
Bitcoin is still a relatively new asset, but it has displayed impressive past performance, and more and more companies are using it or accepting it as a payment method. As Bitcoin becomes more established, it may experience fewer fluctuations in price too.
“Bitcoin’s price volatility is steadily decreasing over the years,” said Brady Swenson, co-founder and head of product marketing at Swan Bitcoin. “As a far more liquid asset, its price volatility is lower than relatively illiquid cryptos.”
If you plan on holding onto your investment for the long haul, investing money into Bitcoin could be a good choice.
“It’s always a good time to invest in Bitcoin with a long-time horizon, [such as] 10 or more years,” said Swenson. “Cryptos are for gambling, not investing.”
Current cryptocurrency prices
Although Bitcoin is the most well-known cryptocurrency, it’s not the only investment option you have. When deciding where to invest your money, consider these alternatives:
| Cryptocurrency | Price per coin |
|---|---|
| Bitcoin | $91,267.50 |
| Ethereum | $3,090.51 |
| Tether (USDT) | $1.00 |
| Binance Coin (BNB) | $615.50 |
| Bitcoin | |
|---|---|
| $91,267.50 | |
| Ethereum | |
| $3,090.51 | |
| Tether (USDT) | |
| $1.00 | |
| Binance Coin (BNB) | |
| $615.50 |
- Ethereum: After Bitcoin, Ethereum is the second-largest cryptocurrency. Unlike Bitcoin, Ethereum wasn’t created to serve primarily as currency. Instead, it was designed as a decentralized computing platform, and it’s a popular tool for developers.
- Tether: Tether is a stablecoin, meaning its value is tied to another asset. In Tether’s case, its value is linked to the United States dollar. As a result, Tether tends to be less volatile than Bitcoin, but that also means it lacks Bitcoin’s growth.
- Binance Coin: Binance Coin is a cryptocurrency that you can use on the Binance exchange ─ the largest cryptocurrency exchange based on trading volume. It can be used to buy other forms of cryptocurrency, pay Binance fees, or for payment processing.
The takeaway
Despite some severe dips, Bitcoin’s performance has been impressive. Over the past 15 years, Bitcoin’s price has skyrocketed and, as companies adapt to the technology and it’s a more commonly accepted payment method, there’s the potential for even more growth.
However, cryptocurrencies like Bitcoin can be volatile and risky. Since Bitcoin is so new, it’s hard to gauge how it will truly perform over the long term. Only invest what you don’t need in the short term and diversify your portfolio so that the performance of your other investments can reduce the impact of Bitcoin’s price fluctuations.
“[I suggest] keeping their crypto position to 5% or less of their overall portfolio,” said Feutz.
Frequently asked questions
Can I invest $10 in Bitcoin? How about $5?
With most cryptocurrency exchanges, you can take advantage of fractional investing, meaning you can buy slices of tokens or coins with relatively small amounts of cash. Thanks to fractional investing, you can invest in Bitcoin with as little as $1.
What will be the price of one Bitcoin in 2030?
Cryptocurrency experts generally are optimistic about Bitcoin’s future. When it comes to pricing predictions, some say one Bitcoin token will cost anywhere between $400,000 to $1 million. However, those are just experts’ opinions. As with any investment, there’s no guarantee of future returns.
Does Bitcoin outperform the stock market?
Although Bitcoin is fairly young, its performance over the past 15 years has been impressive. Over the past five years, its price has increased by over 450%. To put that performance in perspective, consider that the S&P 500 ─ a stock market index that tracks the performance of 500 of the largest companies in the U.S. ─ increased by about 85% over the same period.
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